Biertempel is a craft beer and spirits shop that uses TastingHub not only for its events but also for in-store digital displays. We spoke with owner Christian about how the platform has changed his day-to-day operations.
TastingHub:
What kind of tastings do you offer and how often do you host them?
Christian:
At my specialty beer shop, I regularly offer guided tastings on various themes – usually focusing on a specific region or style. Currently, I host about one tasting event per month, which I manage through TastingHub.
TastingHub:
How did you organize your tastings before using TastingHub – and what frustrated you the most?
Christian:
Before integrating TastingHub, I prepared my topics like a lecture. When it came to engaging participants more interactively and with multimedia, I quickly hit my limits. If attendees aren't fully focused, it's hard to convey the stories behind the products.
TastingHub:
What has specifically changed for you since using TastingHub? How do your guests respond to the live voting and digital elements?
Christian:
Two things had an immediate impact: participants actively engaging through voting on their phones, and being able to easily incorporate image sequences and materials into a multimedia presentation – both have significantly elevated my events. Through the TastingHub portal, I've also been able to approach event preparation in a much more structured way. Plus, you quickly build up a database of images, materials, and product information.
TastingHub:
You also use the slideshow feature for advertising in your shop. How do you like this feature?
Christian:
Beyond events, the slideshow feature provides a simple and hassle-free advertising space for my shop. Compared to printed posters or hanging banners, it's much more practical and cheaper too.
TastingHub:
Who would you recommend TastingHub to – and why?
Christian:
For retailers like me who use TastingHub not just for tastings but also as advertising space and a database, I can highly recommend the platform. But even if you're only focused on tasting events, the potential is huge – not just for preparing and presenting events. Through participant ratings, you can also quickly build up a massive dataset of customer impressions, which can prove valuable in many ways.
TastingHub:
Thank you, Christian!
If you haven't visited his fantastic shop in Linz (Austria) yet, make sure to check it out – https://www.biertempel.at/
Want to organize tastings like a pro? Try TastingHub and discover how easy event management can be.