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Always the same setup: Sample six products, talk a bit, done. It works – but there are other ways.With the right format, a nice evening becomes a true experience. Here are ideas you can implement righ...

Organizing tastings isn't rocket science. But between "it was okay" and "that was amazing" often lie just a few details – that surprisingly many organizers overlook.Here are the five most common mista...

Dir ist vielleicht aufgefallen: Wir duzen dich. Überall – auf der Website, in E-Mails, in unseren Artikeln.Das ist kein Versehen. Und auch kein Versuch, künstlich locker zu wirken. Es hat einen Grund....

How to Create Perfect Tasting Moments as an Event OrganizerYou know the feeling: The products are outstanding, the venue is right, the guests have arrived – but somehow the wow factor is missing. The

The Invisible Part of Your WorkYou're a tea sommelier or tea tasting organizer because you're passionate about tea – not paperwork.Maybe you're juggling multiple tools: registration here, presentation...

The Invisible Part of Your WorkYou're a chocolatier, chocolate sommelier or tasting organizer because you're passionate about chocolate – not paperwork.Maybe you're juggling multiple tools: registrati...

The Invisible Part of Your WorkYou're a spirits sommelier or cheese tasting organizer because you're passionate about cheese – not paperwork.Maybe you're juggling multiple tools: registration here, pr...

The Invisible Part of Your WorkYou're a cheese sommelier or cheese tasting organizer because you're passionate about cheese – not paperwork.Maybe you're juggling multiple tools: registration here, pre...

The Invisible Part of Your WorkYou're a wine sommelier or wine tasting organizer because you're passionate about wine – not paperwork.Maybe you're juggling multiple tools: registration here, presentat...